360 ° product or object photography is, in a sense, the counterpart to panorama photography. The user can turn the object in front of his eyes and look at it from all sides, almost as if he were holding it in his hands. The phenomenon is mainly known from the skyrocketing online trade. Because, of course, an online shop that presents its products in 360 °, offers a certain information advantage and quite a higher entertainment value. But also for museums or manufacturers of technical equipment, 360 ° object photography is an increasingly important topic.

Technically, 360 ° product / object photography is realized by means of turntables. The camera takes a number of photos from a fixed position, playing consecutively like a circle around the object. The smaller the steps of the turntable between the individual shots, the smoother the final result.

Multi-Row: In addition, it is possible to change the camera angle vertically to the object several times, repeating the entire circle in each case, so that the object can also be viewed from above and (if necessary and possible to do) below.

The recordings then go through various post-production processes and are then output by a special software as html5 package. The finished shots can be interactively controlled by the user on the Web, but can also be displayed as simple animations.