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360. maschinenfilm...
are photographic spherical panoramas: Come in, look around. To be there. The wide view, the inconspicuous detail. Do not disturb...
are panorama tours: connected spherical panoramas, multimedia offers: photos, videos, texts, sounds, external web content. Preferably everything is well mixed...
is telling panoramic stories (scenic panoramas): not people out, but people in! Our (not so) secret hobbyhorse...
is 360° turntable photography: products, art objects, museum pieces, textured 3D models - the virtual all-around viewing offers a high information advantage, after all we like to look at things in real life from all sides.
is interactivity: the possibilities grow and produce new demands. We want to determine ourselves. Decide what we look at for how long. And have fun with it...
means more reach: The use of interactive and immersive content significantly increases the time you spend visiting your website and thus contributes to the long-term success of your company. Using googleMaps / googleStreetView is an enormously efficient way to present your business attractively, locally and worldwide.
is mindfulness: simply putting in the middle is not enough. Understanding the environment, making the images, creating the right content..
Tags: 360°, 360 Photography, 360 Berlin, 360 Photography Berlin, Panorama, Panoramic Photography, Sphere Panorama, 360° Product Photography, Photography, Heiko Matting, 360.maschinenfilm, maschinenfilm
360.maschinenfilm news
New PanoStory by 360.maschinenfilm "rgForst Projekt 07"
rgForst has been making electronic music for many years. Just for himself, from home. He can´t make a living from that, so he is sitting many long evenings after long working days as a craftsman diving into the familiar world of software synthesizers to work out his music. 360.maschinenfilm means the artist deserves a little more attention in the world and launches support with a PanoStory that wants to show some of the atmosphere in which the mysterious music of rgForst is being created.
New PanoStory by 360.maschinenfilm "Das Kabinett des MS"
ATM-Collectors Room (by Marc Scherer):
First rule for a dealer, even for an art dealer: „don’t get high on your own supply“!
Well, we surely have a gallery collection as well as an private collection of artworks featuring previous exhibitions and most loved pieces by even more loved artists... but every collector knows there’s always a secret collection besides the main one, the hidden treasures. Thanks to 360.maschinenfilm.com for the first time ever we were able to mirror these treasures and what we really get high on besides urban art. Have a nostalgic look on the world with us and a very private view on a very personal collection and maybe furthermore share with us what all collectors have in common: a passion for a certain field, an obsession for things of a special kind. And the absurdity to surround yourself with the stuff you love…cause that’s why we do what we do in the end.
The „Wunderkammern" of the late renaissance and the baroque emerged from the earlier rarities or curiosities (Panoptika) cabinets and designate a collection concept from the early phase of the museum history, which presented objects in their different origin and destination together. Such ‘cabinets’ were private exhibition spaces, where precious artworks (artificialia), rare phenomena of nature (naturalia), scientific instruments (scientifica), objects from strange worlds (exotica) and inexplicable items (mirabilia) were preserved.
Adelholzener "Wasserspieler" frisch aufgesetzt...
A living example of what we mean with panoramic stories. At the beginning of the year 2018, we were involved in the shooting of the the new advertising clip for "Adelholzener"(s. maschinenfilm). The motion control system "Milo" played a major role in the recordings with Bayern Munich stars Thomas Müller, Joshua Kimmich and Sebastian Rudy. The shoot was prepared by extensive tests in Berlin and a tough 3D session, among other things with regard to the repeatability of the camera movements at a later date. That this would be necessary in early 2019 was certainly not planned. Nevertheless, with the help of 3D and Motion Control it was readily possible to replace the meantime changed to Schalke 04 Rudy by Leon Goretzka. However, the recordings had to be done in a different, smaller studio, and so again a very elaborate 3D planning was necessary to bring everything under one hat. The making of panorama gives an insight into the technical background. Of course, here is not the shooting day to see, but the Prepday. This has legal reasons, but also the simple one that we had a full load to do on the shooting day - after all, the entire shooting schedule with the football star had to be "in the box" within about an hour...
With kind permission "Sehsucht" Hamburg / "Jung von Matt"
robotmade with love...
The video illustrates "robotmade", the idea of largely automated product photography. Repetitive, small-step operations, especially in the photo production itself, are now done by machines. Here, motion control technology is used, which is known from high-end film production. This system is controlled directly from the recording software "dragonframe", so that no mechanical intervention in the setup is necessary anymore. So the precise approach of the various positions, but also the direct control of the continuous shooting is possible.
This ensures the extremely resource-efficient processing of the photographic images, but at the same time it´s highly flexible - individual adjustments and corrections can be made very quickly. The system unfolds its advantages in particular if several or many identical or similar objects / products are to be photographed in a multi-row process. Please look at maschinenfilm and robotmade...
